By Gabriel Oshokha
Globally famed beer brand Heineken has extended its ‘Cheers to all Fans’ campaign to customers.
The campaign, which was initially introduced after the COVID-19 pandemic, to welcome fans back to the stadium, has added more glamour to the Champion League.
Heineken’s Senior Brand Manager, Chinwe Greg-Egu, explained that they were extending the campaign to loyal customers whom she said, could now participate in online quizzes and games.
Chinwe said fans could also attend football-related event and share pictures and videos of themselves, enjoying Heineken while watching the Championship League matches.
“The “Cheers to all Fans” campaign has been a massive success since its launch, and has been able to connect with football fans in Nigeria and globally. And it has helped to reinforce Heineken’s position as a brand that is passionate about football,” Chinwe said.