Heineken extends ‘Cheers to all Fans’ campaign to customers

Heineken

By Gabriel Oshokha

Globally famed beer brand Heineken has extended its ‘Cheers to all Fans’ campaign to customers.

The campaign, which was initially introduced after the COVID-19 pandemic, to welcome fans back to the stadium, has added more glamour to the Champion League.

Heineken’s Senior Brand Manager, Chinwe Greg-Egu, explained that they were extending the campaign to loyal customers whom she said, could now participate in online quizzes and games.

Chinwe said fans could also attend football-related event and share pictures and videos of themselves, enjoying Heineken while watching the Championship League matches.

“The “Cheers to all Fans” campaign has been a massive success since its launch, and has been able to connect with football fans in Nigeria and globally. And it has helped to reinforce Heineken’s position as a brand that is passionate about football,” Chinwe said.

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