Football legend Cristiano Ronaldo has partnered with Binance, a cryptocurrency exchange, with the intention of introducing his colossal amount of fans to non-fungible tokens(NFTs).
Throughout the deal, Ronaldo will sell both his own collections as well as Binance collections exclusively on the Binance NFT platform. The first collection, which will be available later in 2022, features designs created in collaboration with Cristiano Ronaldo.
The partnership will allow Ronaldo fans to have “exclusive engagement opportunities” with the athlete and buy something that is part of Ronaldo’s legacy. Zhao had said in a statement, “Ronaldo has amassed huge followers across social media, over 100 million on Twitter alone.” Binance is teaming up with Ronaldo to build their brand as Crypto.com has done.
They want to use sports partnerships to boost brand awareness and customer engagement.
They partnered with a new NFT platform called Sweet to launch the first digital collectables marketplace.