Meta is embarking on a transformative journey in metaverse gaming, announcing plans to integrate advanced generative AI technology into VR, AR, and mixed-reality games.
This strategic shift underscores Meta’s commitment to revitalising its metaverse offerings, focusing on innovating customer experiences with dynamic gameplay scenarios that evolve uniquely with each session.
For metaverse gamers, this means engaging in exploration-driven gameplay devoid of predefined paths, mirroring the expansive nature of the metaverse itself.
Meta’s Horizon ecosystem will serve as the focal point, encompassing metaverse games, applications, and creative tools.
Looking ahead, Meta aims to expand its influence beyond its proprietary platforms to include games and experiences across various devices such as smartphones and PCs.
This initiative marks Meta’s latest endeavor amid ongoing efforts to establish a standout presence in the metaverse landscape.
Despite challenges, including significant financial losses tied to its Horizon mixed reality platform, Meta remains steadfast in its investment in generative AI.
Mark Zuckerberg has articulated Meta’s long-term vision, anticipating substantial returns from this technology in the years ahead.
Meta’s move aligns it with industry peers like Inworld and Artificial Agency, supported by Disney, which are already leveraging generative AI to enhance game dialogues and narratives.
Generative AI has begun to trickle into game development, with companies like Disney-backed Inworld and Artificial Agency applying the tech to create more dynamic game dialogues and narratives. A number of platforms now offer tools to generate game art assets and character voices via AI — to the chagrin of some game creators who fear for their livelihoods.
Meta earlier this year said that it planned to spend billions on generative AI and formed a new top-level team focused on generative AI products like AI characters and ads.
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