Meta has announced that starting from Monday, July 1, 2024, content creators from Nigeria and Ghana can now earn money on Facebook with the rollout of two new monetization features.
In a statement, the company unveiled In-Stream Ads on Facebook and Facebook Ads on Reels, designed to allow creators to monetise their original videos and engage their communities.
Meta emphasised that creators wishing to utilise these features must adhere to Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.
Creators interested in in-stream ads must also meet specific eligibility criteria, including having a minimum of 5,000 followers.
Regarding in-stream ads, Meta explained that these can appear before, during, or after on-demand videos, whether they are pre-recorded content or recordings of previous live streams.
Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta, said, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
The introduction of monetisation features came after Meta’s president of Global Affairs, Sir Nick Clegg, visited Nigeria with a delegation from Meta Platforms Incorporated to meet Nigeria’s President Bola Tinubu at the State House in Abuja.
A statement issued thereafter by the spokesman to the President, Ajuri Ngelale, said Clegg promised that Meta would introduce in June 2024 a feature on its Facebook and Instagram apps that would allow Nigerian creators to monetize their content to enable them to earn a living using the app.
Quoting Clegg, Ajuri said the Meta chief thanked Tinubu for an executive order he issued which enabled the landing of the Meta-backed deep-sea cable in Nigeria.
At the meeting, President Tinubu was said to have urged Meta to invest more in Nigeria, especially young people.
YOU MAY ALSO READ: Nigeria’s Dangote oil refinery boosts West African Gasoil exports, challenges European market dominance