The short video platform owned by Bytedance, TikTok, has deleted 136.5 million videos uploaded by users from 50 nations worldwide in the third quarter of 2023.
According to The Times, the videos were removed for abusing the site’s policies originated in Q3.
The business noted in its recently published Community Guidelines Enforcement Report that 90% of all content removals for the quarter occurred in the top 50 markets where policy violations were documented.
The removed content was said to have violated one or more of TikTok’s policies, which center around integrity and authenticity, privacy and security, mental and behavioural health, safety, and civility, among others.
In the period under review, TikTok said it removed a total of 73.6 million accounts discovered to be spam or fake.
“As always, we remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement. These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics within these areas.
“Despite this, we remain steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity on our platform. As we navigate an ever-evolving threat landscape, TikTok remains dedicated to preserving the integrity of our community and strengthening our cyber response to adversarial actors,” TikTok said.
The company said it also removed a total of 348.7 million likes from videos. It also removed 211.3 million fake followers and 7.2 billion fake follow requests.
According to TikTok, the removed likes, followers, and follow requests were discovered to have come through ‘automated or inauthentic mechanisms’.
In the third quarter of 2023, TikTok reported an increase in the removal of ads for violating its advertising policies and a decrease in ads removed due to account-level actions. The data reveals that a total of 1.3 million ads were taken down in Q3 2023 for policy violations, marking a rise from the 962,574 recorded in Q2.
The company emphasized its commitment to consistently reviewing and strengthening its systems to swiftly and accurately identify and remove ads violating policies. TikTok aims to provide users with a trustworthy and enjoyable advertising experience while aligning with the values of its vibrant community.
Despite the removals, TikTok continues to be one of the world’s most-used social media platforms, and its user-generated revenue is on a significant upward trajectory.
A recent report from data.ai highlights TikTok’s impressive financial performance, indicating that it has generated $3.8 billion in consumer spending from both the Apple App Store and Google Play Store in 2023, bringing its total revenue for the year to $10 billion.
Notably, TikTok achieved a historic milestone in Q1 2023 by becoming the first mobile app to surpass $1 billion in worldwide consumer spending in a single quarter. Starting the year with over $6.2 billion in consumer spending, TikTok has added $3.8 billion to this total for the year.
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